5 Best Strategies to Lower the ACOS in Amazon PPC Advertising — My Amazon Bee
My Amazon Bee presents this blog. My Amazon Bee (www.myamazonbee.com) is an Amazon agency that has worked for almost 10 years in Amazon PPC Management, Inventory Management, Listing Creation and optimization, Product Hunting, and Keyword Research. We have a team of experienced people in the field. Our goal is to make the accounts of our clients successful and profitable by implementing our different strategies.
What is Amazon PPC Advertising?
Amazon’s internal advertising system includes pay-per-click (PPC) advertising. Brands, agencies, and independent sellers can use Amazon PPC to target particular keywords when creating product adverts that show up in both Amazon’s search results and those of rival retailers.
What is ACOS (Advertising Cost of Sales)?
The Advertising Cost of Sales, or ACOS, measures how much you spend on advertising for every dollar in revenue. The ratio of advertising expenditure to target sales can also be included when calculating ACOS. Follow this formula to determine your ACOS:
“Total advertising expenditure divided by total sales is known as ACOS.”
“ACOS=Total Ad Spend/Total Ad Sales”
Here are the Five Strategies to lower the ACOS in Amazon PPC Advertising:
1) Bid Optimization and Budget Control:
Our Experts review budgets regularly to be sure we are in sync with our goals. Allocations must be gradually changed based on campaign performance. We use our budget tracking software for monthly budget predictions to help us smartly utilize the budget and lower the ACOS. We try to give the budget to the best-performing keywords for the best results. We optimize the High ACOS keywords to ensure they are generating good sales with the desired ACOS.Negative target the keywords/Search terms that are poor performers or just spending.
2) Search Term Analysis:
Our Professional Team does search term analysis every week to be sure that we are using exact search terms. Irrelevant, poor-performing, and bleeding search terms must be negatively targeted, and good-performing search terms must be converted. We use our search term analysis tool for this purpose. In this way, our ACOS remains under control and we achieve our targets.
3) Optimize Your Product Listing:
When customers search for your goods, the first thing they see is your product listing. To make sure that your product listing is pertinent and appealing to clients, optimization is crucial. This results in good sales and perfect ACOS.
Our Professionals enhance listings by creating catchy product titles with pertinent keywords. Your title should be easy to read, straightforward, and brief. Additionally, it must accurately represent your product’s attributes.
The next step is to develop a thorough product description that contains all the necessary information about your product. To make the content easier to read and to emphasize the special qualities of our product and how it can help our customers. Our Company employs bullet points to break up the text. We provide stunning pictures that highlight our offering. Your pictures must depict your product from various perspectives and be vibrant. High-quality photos can help you enhance your click-through rate.
4) Targeted Analysis:
MY AMAZON BEE does targeting analysis every week to be sure that we are targeting the exact keywords. Irrelevant, poor-performing, and bleeding keywords must be negatively targeted, and good-performing keywords must be converted. We use our targeted analysis tool for this purpose. In this way, our ACOS remains under control and we achieve our targets.
5) Analyze the effectiveness of your current keywords:
We optimize your advertising campaign and focus on keywords with high click-through rates (CTR), high conversion rates (Rate of Conversion), and low Advertising Cost of Sales (ACOS). Analyze search terms, competitive terms, long-tail search terms, and ad copy alignment to determine the effectiveness of your campaigns. Analyze long-tail keywords and adjust your tactics as needed. Calculate the return on investment (ROI) for each term to ensure marketing expenses are borne by revenue generated.
We hope that you have got your answer. If you want to use our services contact us at Myamazonbee@gmail.com
